January 8, 2020

Branding, Color and Design for Your Signage

When it comes to signage, first impressions are everything. Often times, your business signage is the first thing that prospective clients or customers interact with.

What exactly does your company do? What does your company represent? Is your company legitimate and presentable? Your signage is an outward representation of your brand and these questions help shape the perception of your business. Ensure you are giving the best first impression possible with proper branding, color and design for your signage.


Color choice is central to creating effective signage. We associate colors with emotions and you can use those associations to influence your signage design. In general, warm colors produce feelings of excitement, passion and positivity. Cool colors are more subtle and understated. What do some of the most popular signage colors mean?

  • Red – Excitement (this is why we often see red used for warning signs)
  • Orange – Friendliness
  • Yellow – Happiness/joy
  • Green – Growth
  • Blue – Calmness
  • Purple – Creativity


Great branding is critical, even for small businesses. You’ve probably worked very hard to establish your brand with online marketing, logo design, creative naming and other branding efforts. Your signage deserves the same attention to detail in order to ensure that your message is consistent and recognizable. This comes back to the idea of eliciting emotions with your brand. What do you want to come to mind when people think about your business? We can work with you to make sure your signage accomplishes that.


Branding and color are very important factors in creating effective signage. However, they are nothing without a properly implemented design. The goal for any design should be to effectively get your message across in a way that the maximum amount of people can understand and relate to. A great reference we use to make sure our signage designs are effective is the 7 Principles of Universal Design. You can learn more about the 7 principles and their role in design in our blog on the subject!

Effective Business Signage from East West Sign Group

We are the experts in creating business signage that perfectly matches your branding, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

January 8, 2020