News & Trends
Effective Sign Design (According to 100,000 of Your Potential Customers)
An annual Better Homes and Gardens survey of 100,000 American shoppers yielded surprising results when it comes to signage. Integrating some of these tips into your new interior or exterior signs is a great idea. Quality Makes the Difference Cutting corners is still a...
Best Practices to Increase Your Retail Signage Return on Investment
Designing your retail signage, whether an apparel store or a convenience store, is a major decision. By designing to maximize return on investment (ROI), you can ensure that the amount you spend on signage reflects in your year-end bottom line. What Are the Key...
The Economic Impact of Illuminated Signs
Over the course of the past few years, many towns and cities have moved to restrict illuminated signs. A recent study at Villanova University aimed to show the economic impact of illuminated signs and how recent municipal restrictions have affected that. The Effects...
Awnings as Signage
Awnings are a phenomenal way to combine practical shelter with effective business signage. Commercial window awnings can boost your business and round out your signage with eye-catching appeal. Ready to design your perfect awning? If Your Awning is the Main Signage If...
The Best Marketing Medium is Clear
When you drove to your office this morning, how many signs did you pass on the way there? If you’re like almost every commuter, your answer is probably “I’m not sure, but if I had to guess I would say a bunch!” Signs are one of the most commonplace marketing tools...
A New LED Message Center Sets the Standard for ROI
Fall is the perfect time for new beginnings. One of the best new beginnings you can offer your business is a new LED message center. New message boards can provide you with a phenomenal return on investment for your business. Impressions Every Day Good business...
5 Signs You Need a Single Sign Management Company
The signage you select for your business plays a critical role in advertising your company and sending a strong brand message. If you work with multiple companies and manufacturers, you are wasting time and money every day. Selecting a single sign management company...
Our Best Tips for Choosing the Right LED Sign
At East West Sign Group, we know that selecting the perfect sign can totally transform your business, increase foot traffic and boost your brand. However, picking the right LED Electronic Message Center is easier said than done. Here are some of our best time-tested...
4 Signs Your Signs Need to Be Replaced
Even if you take great care of your business signage and have regular maintenance performed, wear and tear will eventually put your sign out of service. A broken or outdated sign reflects poorly on your business and might discourage customers from stopping by. If your...
What’s Trending in the World of Signage?
The world of signage is constantly changing and adapting along with popular culture. What are the latest trends happening now in the world of signage? Read on to find out! Virtual Reality Virtual reality isn’t just something from the movies anymore. One of the most...
The Transition from Online to In-Store
While many existing retail storefronts are downsizing and re-assessing their strategic plans, more and more online businesses are purchasing retail storefronts to sell their products. What is behind the shift and how can you ensure that your e-business maintains...
Struggling to Attract More Customers to Your Front Door?
It’s no secret that retail foot traffic is decreasing every year. Chances are your business has been trying to develop a plan to increase the traffic to your store. Why is foot traffic decreasing and what can you do to help reverse this concerning trend? Why is Foot...