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July 15, 2020

What is Digital Signage?

Digital signage is one of the most popular sign types, in fact, we would wager to say that you pass a handful of digital signs every day during your commute (unless you are still working from home, of course). Whether they’re displaying gas prices, public transit schedules, COVID-19 related updates or even the latest sales, digital signage is everywhere. What exactly is digital signage and why has it become so popular?

Digital Signage

Digital signage is any type of sign that displays refreshable content on an electronic screen of some type. Popular forms of modern digital signage include digital menus, wayfinding boards, indoor video displays and outdoor LED message centers. Of these common signage types, we have found LED message centers to be the most effective and user friendly.

LED Message Centers

If your business is looking to enhance their appearance and marketing strategy, you should strongly consider implementing an LED message center. LED message centers are a solution specifically designed to function outdoors for years to come. Chances are you already see them frequently around your town, even if you weren’t sure what they were called.

Why Choose an LED Message Center?

There are several reasons why LED message centers are the go-to digital signage choice for so many businesses:

User Friendly

One of the main reasons why businesses opt for any type of digital signage is because of their versatility. At any time, you have the ability to change the message your business is displaying to the world. LED message centers are among the easiest forms of digital signage to operate and customize.

Great Cost Per Impression

While LED message centers may not be the cheapest signage option, they do offer great cost per impression. Especially if your business is situated near a busy road, an LED message center can increase your visibility and help you stand out from any other business signage that may be around. Plus, you can change your message to routinely catch the attention of drivers who often pass your space.

Optimized Visibility

What good is a brand-new sign if it’s barely visible? LED message centers can be configured to optimal brightness for any setting, whether it is day or night. When you choose digital signage, you can be sure that your message is getting out there in any conditions.

Exceptional Business Signage from East West Sign Group

We are the experts in creating business signage that perfectly matches your branding, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

July 15, 2020