Taking your commercial sign design to the next level is essential to the success of your business. However, business owners rarely have spare time to devote to sign trends. You’re probably too busy serving your customers and keeping up with daily operations. That’s why we’ve decided to do the legwork for you!
More than likely, you’ve noticed that technology is progressing at a rapid rate. Today, you can generate art using AI software and order groceries in the palm of your hand. Digital transformations like these are expected to reverberate through various industries in 2023 and beyond. One such industry is commercial sign design. During the next few years, a number of businesses will likely seek out new and exciting trends. Here are a few developments we’re anticipating.
What’s the Next Big Thing in Commercial Sign Design?
Our Prediction: Cloud-Based Digital Signage
The days of changeable letter signs are coming to an end. Today, the idea of swapping out letters one by one seems a bit time-consuming. We expect cloud-based digital signage to take over in the coming years. By 2025, cloud infrastructure spending will likely total $118 billion worldwide. Business owners can manage their commercial sign designs right from their offices with this type of technology. Altering messaging and scheduling updates in advance through cloud-based software will prove to be highly convenient. Essentially, this allows workers time for other important tasks.
Other Trends to Keep an Eye On
- Eco-friendly signage. Customers today want more than just products and services. They also want to invest their hard-earned money in ethical companies. More and more businesses will invest in energy-efficient LED signage in the future.
- Retro styles. It’s true that technology is advancing and digital transformations are making our lives easier. However, nostalgia is still something we gravitate to. Commercial sign designs that remind us of the past are familiar and evoke strong memories. During the pandemic, we also spent more time indoors indulging in our favorite nostalgic activities. Throughout 2023, we expect vintage and retro styles to be embraced.
- Café awnings. This commercial sign design feature goes hand in hand with retro styles. Café-style awnings provide an appealing, old-world aesthetic that people love. Small businesses with a mom-and-pop feel are in high demand in a world of Targets and Walmarts. It’s the little details like awnings that give signage a more personal touch and make visitors feel welcome.
- AI and smart signs. On the other end of the spectrum, high-tech features like AI sensors are something to watch out for. This new technology allows businesses to optimize certain customer interactions for a smoother and more streamlined experience. For instance, in a car dealership you may be able to interact with a virtual representative via message centers. We expect that AI signage will evolve and develop continuously in the future.
Partner with the Pros at East West Sign Group Today!
We are experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about the next big thing in commercial sign design, contact us today!