It’s easy to overlook the importance of protecting your outdoor signage in winter. Business owners have a lot on their minds, and your sign can quickly become just another thing you walk past on your way to work.

When your signage does come to mind, you might think that no matter how harsh the weather is, it will still hold up. Even the best-protected signs can be damaged by the elements. Harsh storms and wind can greatly harm signage regardless of whether you live in a cold climate. Here in Maryland, our winters can be harsh. The season has been mild so far, but you never know when that big blizzard will strike.

If you’re opening a small business or looking to switch up your signage, you have to factor in the weather. No business owner wants to invest in signage that could be damaged beyond repair within months. Here are some ways you can reduce the risk of this happening and keep your outdoor signs in good shape throughout the winter.

Ways to Protect Your Outdoor Signage in Winter

Choose the Right Materials for Harsh Weather

Most people live in a climate that is prone to harsh weather at one time or another. Selecting resilient, long-lasting materials is key to protecting your outdoor signage in winter.  Here are some excellent resources that are used to make high-quality, durable signs:

  • Vinyl is ideal for all types of weather, but it’s especially useful for rain and wet snow since it’s waterproof. Adhesive vinyl is also resistant to water and holds up despite extreme cold or heat.
  • Coroplast is a type of corrugated plastic that is designed with an added layer of protection between two layers. This makes it resilient against breakage, direct sun damage and cold weather events.
  • Aluminum and stainless steel are two of the strongest materials available for outdoor signage in winter. They can shield your signs against freezing rain, snow, and heavy rains. Moreover, they don’t rust.

Understand the Importance of Correct Mounting and Installation

If your outdoor signage isn’t mounted properly, it could be damaged by winds and heavy snow. Worst of all, a poorly fitted sign could become a safety hazard for customers. Letters or other sign components could potentially fall off if they’re damaged badly enough. Fortunately, you can avoid this issue by hiring a team of experts to install your outdoor signage this winter. At East West Sign Group, we’ll deliver and mount your signs securely so you won’t have to worry about damage.

Know Who to Call for Regular Maintenance Check-Ups

No matter what type of signage you have, it will need to be maintained over time. Even with today’s advancements, nothing is indestructible, and a replacement may be necessary eventually. That being said, our team of professionals can ensure your signage lasts as long as possible. We offer regular service and repairs to all our clients so they can feel confident in their investment. Winter weather is unpredictable, but there are ways you can mitigate your risk level. Having a technician inspect and assess your signs is an excellent first step.

Partner with the Pros at East West Sign Group

We are experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. If you’re concerned about outdoor signage in winter, we’re here to offer guidance and walk you through our process. We’re dedicated to providing a high-quality product that can withstand snow, rain, sleet, and all kinds of stormy conditions. What are you waiting for? Work with an expert sign company and contact us today!