It’s no secret that effective signage can help your business stand out from the competition. However, some business owners aren’t leveraging their signage to take their branding to the next level. By putting a bit more effort into your signs, you can wow customers and (most importantly) get them talking. To this day, word-of-mouth marketing matters. Having a professional appearance is a major part of marketing your business in this way. Think about the last time you referred a friend to a local business. The service, products, and
As an expert sign company, there’s a lot we’ve learned over the years, and we’d like to give you the inside scoop. Here are a few small things you can do to go above and beyond with your signage:
Tips for Going Above and Beyond with Your Signage
Opt for Multiple Signs
Even though outdoor signage is one of the most important parts of your business, taking things to the next level requires an expanded strategy. Sidewalk signs increase foot traffic, and pylon or monument signs draw attention from passing drivers. You could add an awning to your sign for weather protection and extra aesthetic appeal. A box sign near the main entrance is also a good idea; this way, any passing traffic at eye level won’t miss your business.
Choose a Professional Sign Company to Work With
When you’re running a business, it’s hard to go above and beyond in every area. After all, how can you find the time to leverage every aspect of your company? In order to achieve your goals, you rely on your management team, your workers, and other colleagues in the industry. Collaboration is key, and fortunately, you can partner with other businesses that have signage expertise. They’ll sit down with you to discuss your vision. From there, a team of experts will gather local data, install your sign securely, and help you keep it maintained.
Use Wraps and Vehicle Decals
Have you thought about the fact that you can take your signage on the road? Businesses across a variety of industries use vehicle wraps to get the word out. This is especially ideal if your company is located in a high-traffic area. For example, a new HVAC repair company can gain new business just by sitting at a red light. There is always someone around you who might be in need of your products or services. You can use eye-catching vehicle signage when traveling from client to client or simply heading home from the office yourself. With this method, you can boost revenue and maximize the effect of your signage.
Partner with the Pros at East West Sign Group
We are experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to create great signage. If you’re looking to create stunning signage, we’re here to offer guidance and walk you through our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!