There are many different types of exterior business signage that can attract foot traffic, people driving by, and other prospective customers to your business. Some of the biggest and most visible signs include pylon, pole, and monument signs. All three of these types of signs are high visibility and can be tailored to meet a wide range of businesses, whether you’re a retail store, a corporate office, or a shopping center. What are some of the benefits of pylon, pole, and monument business signage for maximizing exposure?
What Are Pylon, Pole, and Monument Signs?
Before understanding why each sign can help your business, it’s a good idea to understand what they are:
- Pylon Signs: Pylon signs are tall, free-standing signs that are typically supported by one or more poles. Pylon signs are usually seen along highways and high-traffic roads, so they are designed to be visible from long distances. They can be single-sided or double-sided and are often illuminated to ensure visibility around the clock.
- Pole Signs: Pole signs are similar to pylon signs but they are usually less bulky, as they are mounted on one pole instead of multiple. Pole signs are great for creating a simple elevated display that is visible from various directions. Pole signs are popular choices for gas stations, fast-food restaurants, and shopping centers.
- Monument Signs: Monument signs are lower to the ground than pylon or pole signs, and they are usually placed closer to the entrance of a business. Unlike pylon and pole signs, they often use other materials like masonry, brick, and stone. Monument signs are common in business parks, office complexes, and areas with stricter zoning regulations.
What are some of the benefits of pylon, pole, and monument signs?
High Visibility and Long-Distance Exposure
Pylon and pole signs are designed to be tall so that they are visible from far distances, even when driving at highway speeds. For businesses located next to busy roads or highways, these signs can be invaluable for drawing in passersby. Monument signs, though lower to the ground, are usually strategically positioned near entrances to greet customers and create a more professional look. All three types of signs are particularly effective for businesses that need to attract customers who might not be familiar with the area, as they are one of the first things people will see when they drive by. More visibility translates to more foot traffic, which can ultimately increase revenue.
Many Customization Options
One of the biggest advantages of these types of business signage is their flexibility in design. Your pylon, pole, or monument signage can be customized to match your brand’s existing colors, fonts, and logos, which will help create a consistent brand image. Pylon signs can feature multiple panels for businesses within a shopping plaza, each with distinct colors and logos that maintain brand identity, or multiple panels with the same branding to attract customers driving by in multiple directions to a single business.
Durability in Many Weather Conditions
Pylon, pole, and monument signs are built with durable materials that can withstand a variety of harsh weather conditions, from heavy rain to strong winds. Materials like aluminum, steel, and masonry help ensure these signs remain in good condition for years, even in bad weather. This durability also translates to lower maintenance costs, which can save you money in the long run.
Zoning-Friendly Options
In areas with strict zoning regulations, monument signs are often a great solution. These signs are typically lower to the ground and designed to blend in with the surrounding architecture. In municipalities that have height and size restrictions, it can be hard to get pole or pylon signs installed that meet their regulations. Monument signs can be a zoning-friendly alternative that still captures the attention of visitors and conveys professionalism.
Partner with the Professionals at East West Sign Group
We are experts in designing, installing, and maintaining effective signage of all kinds. East West Sign Group knows all about sign design, and we have worked with countless businesses to create great signage that gets good results. If you’re looking to create business signage that is beautiful and legible, we’re here to offer guidance throughout every step of our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!