Almost 80% of consumers believe that exterior signage is one way to gauge the quality of a business and the products or services that it offers. Can you afford to miss out on 80% of your potential customer base? Because your business signage is one of the first impressions customers have of your company, maintenance is key. Just like any outdoor structure, your signage is constantly exposed to the elements. Over time, weather can do visual and structural damage. From blazing summer heat to freezing winters, here’s how weather impacts your business signage and what you can do to keep it in excellent shape year-round.
Sun Exposure and UV Damage
Direct sunlight might make your signs more visible, but long-term exposure to UV rays can cause serious damage. Bright colors can fade, plastic materials can become brittle, and lettering can warp or crack. If your business uses vibrant colors in your logo or elsewhere on your business signage, sun damage can dull the signs over time. Always choose UV-resistant materials and finishes for your business signage. Quality printing techniques and fade-resistant inks can help preserve your colors longer. Regular maintenance also makes it easier to catch fading early and refresh your signs before they are hard to read.
Rain, Snow, and Moisture Exposure
Water is one of the biggest enemies of outdoor signage. Rain, snow, and high humidity can lead to rust, corrosion, mold, and water damage. Your business signage is particularly vulnerable if it is made of metal or wood, or if there are electrical sign components inside of it. Even small cracks can allow moisture in and damage internal wiring. Ensure your business signage is made with weather-resistant materials. Work with a professional commercial signage company that offers a variety of weather-resistant sign options and professional installation to minimize water intrusion.
Wind and Storm Damage
Strong winds and severe storms can cause major damage to poorly secured signs. Signs that are not properly anchored can be knocked over, bent, or even detached completely, creating safety hazards and costly repairs. Invest in professionally installed signage that complies with local wind load regulations. Your business signage should be structurally sound and securely fastened to make it through rainy or gusty conditions. After any major storms, take a few minutes to inspect your signs for loose fittings or other damage.
Extreme Temperatures
Both hot and cold weather can negatively affect your signage. Extreme heat can soften adhesives and cause plastic to warp, while freezing temperatures can make materials brittle and prone to cracking. Fluctuating temperatures also cause expansion and contraction, which can weaken mounting hardware over time. We can help you ensure that your signage makes it through hot and humid Maryland summers and frigid winters. Additionally, regular sign maintenance is essential, especially after periods of extreme weather, to ensure your signage remains attractive and functional.
Partner with the Professionals at East West Sign Group
We are experts in designing, installing, and maintaining effective signage of all kinds. East West Sign Group knows all about sign design, and we have worked with countless businesses to create great signage that gets good results. If you’re looking to create business signage that is beautiful and legible, we’re here to offer guidance throughout every step of our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!