July 29, 2020

The Case for Simplistic Signage

Sometimes the simplest solution is the best one. That can certainly be the case when it comes to outfitting your business with new signage, anyway. Of course, bright and splashy designs have their place in modern signage design, but there can certainly be advantages to choosing a more understated and concise approach.

Increased Clarity

Above all, your signage should clearly get your message across to your audience. Opting for a simple design with an emphasis on contrast is a sure way to achieve clarity in your branding. This is especially true for wayfinding systems. While we’re not saying that your wayfinding system has to be a monotonous series of signs with black, Times New Roman font, there should definitely be an emphasis on clarity and concision. Ultimately, your visitors should be able to briefly gaze at your signage and swiftly move on to their desired destination with confidence.


Simple signage also tends to be the most affordable option. There are several reasons why many businesses choose to invest in digital signage  for their space. While digital signage does offer a great cost per impression, sometimes choosing a simple, conventional solution is a nice way to keep the overall cost down and yield similar results. As an added bonus, conventional signage can also be replaced at a low cost if any updates are needed down the road.

Appeal to Your Audience

There are certain business types that are well suited for simplistic signage. For example, professional offices, specialty retailers and medical facilities typically opt for a simplistic design, as it appeals more to a general audience. Alternatively, businesses looking to appeal to a younger audience may want to consider introducing a little more pizzazz and use of bright color schemes in their signage designs.

Simplistic Business Signage from East West Sign Group

We are the experts in creating business signage that perfectly matches your branding, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

July 29, 2020