News & Trends
Tips for Going Above and Beyond with Your Signage
It’s no secret that effective signage can help your business stand out from the competition. However, some business owners aren’t leveraging their signage to take their branding to the next level. By putting a bit more effort into your signs, you can wow customers and...
Engage Your Customers with Fun Seasonal Signage
Every year, people relish the change of seasons, and holidays provide us with something exciting to anticipate. Whether we're carving pumpkins or planning a backyard barbecue for Memorial Day, the joys of seasonal activities mean a lot to us. We look back on the...
Tips for Selecting Signage that Appeals to Gen Z
Most business owners want to stay current and ensure they’re accommodating up-and-coming generations. The current challenge marketers face is the generation born from the late 1990s to the early 2010s, otherwise known as Gen Z. As with most generations, Gen Z and the...
The Restaurant Owners’ Guide to Choosing the Right Signage
It’s Friday night and Sam is off work early. She and her partner, Mike, always go out to dinner on Fridays, but they can’t decide on a cuisine. They know they want something quiet and intimate with lots of craft cocktail options. Having been to the same restaurants...
Signs are the Key to Success for Mom-and-Pop Shops
Mom-and-pop shops are the backbones of many neighborhoods throughout the United States. According to the U.S. Census Bureau, 3.76 million businesses have 5 or fewer employees. The threat of chain retailers is always a concern, but to this day mom and pop shops are...
Ways to Protect Your Outdoor Signage in Winter
It’s easy to overlook the importance of protecting your outdoor signage in winter. Business owners have a lot on their minds, and your sign can quickly become just another thing you walk past on your way to work. When your signage does come to mind, you might think...
How an Expert Sign Company Can Help You Get Noticed
Getting noticed is a challenge for most businesses, but it's even harder for those that don’t hire an expert sign company for sign design and installation. Maintaining a business requires you to make all kinds of decisions. Few business owners have the time to put a...
Ways to Optimize Your Signage in 2023
Signs that are old and out-of-date can negatively impact your business. Consider your own behavior as a customer. More than likely, you’d rather visit a business that looks appealing and welcoming rather than one that’s shabby and outdated. Some run-down signs may...
3 Benefits of Upgraded Signage in a Healthcare Facility
Healthcare facilities often seek to create comfortable and informative spaces that encourage positive patient experiences. When people go to the doctor, they’re typically feeling jittery and nervous or unwell. It’s important for a healthcare facility to turn those...
The Next Big Thing in Commercial Sign Design
Taking your commercial sign design to the next level is essential to the success of your business. However, business owners rarely have spare time to devote to sign trends. You’re probably too busy serving your customers and keeping up with daily operations. That’s...
Interior Signage in a Retail Setting: Why is it Important?
You probably don’t take the time to notice interior signage in a retail setting. However, without it, the shopping experience would be completely different. Customer confusion, disengagement, and a quick exit would be likely without the right signage. If a store's...
The Key to Successful Signage for Nightlife and Entertainment Venues
Creating the right signage for your nightlife and entertainment venue is one of the most important aspects of making your business successful. Signs are an essential part of a nightlife venue's marketing strategy as they are the first thing many people notice. A...