News & Trends

Seniors are an important part of any business's customer base, but they're often overlooked in the signage decision-making process. In the U.S. alone, over 50 million people are 65 or older, and this number is expected to double by 2060. Seniors, therefore, represent...

If you want to break into the millennial market, it's important to examine your signage. Millennials are a major demographic group, and they're taking over many aspects of our society. With that being said, some businesses don't reach this demographic as effectively...

If you own a small business, growth is everything to you. The two largest goals you have are attracting more customers and increasing sales. However, it’s important to remember that this doesn’t happen overnight. With success, there is no ultimate point of arrival....

Everyone loves to be entertained, but even more so when it comes to signs. Flashing, blinking marquees, vivid colors, and bright lights certainly attract attention. However, they can be irritating and over-stimulating at times. Outside of Las Vegas, are blinking signs...

Selecting the right signage that appeals to kids can be quite a challenge. Ultimately, parents will decide whether or not their child engages with your business. It’s highly important, therefore, to consider ethical principles. As adults, we know when we’re being...

In plenty of past projects, we’ve illuminated exterior signs for visibility at any time of day. However, indoor spaces present a separate challenge. Let’s say you recently purchased a business property with very little natural light. Dim interior areas can be a...

A brief visit to our Featured Projects page will reveal a host of unique signage projects we’ve completed for our various clients. No two projects are exactly alike, making the page a great source of inspiration for those considering making an upgrade to your own...

Are you hosting an event in 2022? There are a lot of signage options for events these days, and you may be feeling overwhelmed by all of your choices. In this blog, we’ll outline the must have signage for every event. Whether you’re planning a conference, tradeshow,...

Restaurant owners have a lot to consider when it comes to choosing signage for their business. Cafés, eateries and major chains all have a unique set of challenges to contend with. It’s true that every business wants to attract customers, but restaurant signage needs...

As the year comes to an end, it's the ideal time to reflect on ways to improve your business. While it’s easy to overlook signage in lieu of other maintenance tasks, this isn’t something you should neglect. After all, signs are responsible for guiding your customers...

Signs provide directions, and that makes them essential. Picture yourself in an unfamiliar place. Perhaps you just hopped off a plane in a new country and you don’t speak the native language. More than likely, you’ll still be able to make sense of the wayfinding...

If you own a fleet of business vehicles, there’s a good chance you have graphics or decals on the exterior body of the cars. Decals are a great way to advertise your business’ services or inform the public of your contact information. Who knows, the person sitting at...