News & Trends
What Every Business Owner Should Know About the Newest Sign Height Study
Sign height is one of the most important aspects of designing your business signage. Sign size and height, along with font size and color choice, are critical determinants of whether or not a sign with effectively attract attention and guide customers. Thankfully, the...
Signage 101: Wall Decals or Vinyl Lettering?
The blank walls and windows in your business are all canvases waiting to be decorated! Wall decals and vinyl lettering are excellent substitutes for traditional paint and wallpaper, and they make it easy to decorate your business with temporary or permanent signage....
The Power of Outdoor Business Signage
While the signage inside of your business is critical to advertise, assist with wayfinding and label different areas, outdoor business signage is vital to your business getting visitors there in the first place. While the internet might seem like the preferred new way...
4 Questions to Ask Before Buying Outdoor Business Signage
Selecting the right outdoor business signage for your company is a major decision. With so many materials, design options, textures, fonts, colors and features to choose from, you need to understand exactly what you want. When you work with East West Sign Group, your...
The Basics of Branding
Who are you? What does your company represent? What do you symbolize to someone seeking your product or service? Branding is essentially a representation of who your company is. It encompasses what you are known for, the way you operate, the images that spring to mind...
Spring Cleaning Your Business Signage
Spring is here, which makes it the perfect time to start tidying up your business. Spring cleaning doesn’t just mean sweeping up the floor and adding pops of color to the flowerbeds out front. It also means sprucing up the business signage inside and outside of your...
Is Bigger Better for Business Signage?
Size matters for business signage, but that doesn’t mean that bigger is better! Selecting the right size for your interior and exterior business signage is tricky, and it requires you to think critically about where the sign will be, how far away viewers will be and...
4 Must-Have Interior Office Signs
Once you’ve directed customers, clients and employees to your business using exterior signs, you need to help them find their way with interior office signs. Interior office signs are powerful tools to keep your property organized and assist with navigation. These...
4 Mistakes that Will Ruin Your Business Signage
Business signage is a serious investment, and one that you don’t want to make more often than you need to. Unfortunately, inexperience, a lack of design assistance or focusing on cost instead of quality can all lead to business signage that is unacceptable. Partner...
Should You Choose Digital or Traditional Outdoor Signage?
One of the most significant decisions you will make for your business when investing in signage upgrades is whether or not you should select digital signage or traditional outdoor signage for your property. Electronic message centers offer a number of benefits, but...
4 Ways to Make Your Business Signage Stand Out
Think about the last time you drove down the street and saw a phenomenal business sign. What made it so great? Did you note the name of the business and search for more information about it later? All business signage is not created equal, and designing and installing...
Does Your Outdoor Signage Need to be Replaced?
A beautiful sign will catch the eyes of everyone walking or driving by your business. Unfortunately, a sign in need of replacement or repair will also catch the eyes of passerby. How can you tell if your outdoor signage should be replaced sooner rather than later?...