News & Trends
Ways to Make Non-Illuminated Signs Pop
While electronic message centers and illuminated signs are popular ways to catch the attention of anyone walking or driving by, non-illuminated signs can still set your business apart from the rest. Where Are Non-Illuminated Signs Used? Thanks to the affordable and...
Why Letter Sizing Matters in Business Signage
There are many elements that combine to make signs attractive and effective for businesses. One of the most important design elements is letter size. The nicest logo and design will not do the trick without legible text. Letter size directly affects how close or far...
Designing Weatherproof Signs
The signage outside of your business sets the tone for customers walking and driving by. Weathered, illegible siding never gives a good first impression! When you work with a professional sign design and installation company like East West Sign Group, you can rest...
Serious Signage Errors to Watch Out For
If the building your business occupies is the body of your business, the signage outside of your business is the backbone. Without signage broadcasting critical information to everyone walking and driving by, your business could not survive. Unfortunately, some...
6 Questions to Ask Your Sign Company
Selecting a sign company is a big decision, and it’s important to take your time when talking to any potential sign partners. Since the signage outside and inside of your business will be the first impression your customers receive, you can’t afford to go with an...
4 Ways to Make an Impact with Your Business Signage
The right business signage can be the difference between a store that visitors ignore and a store with lines out the door. In a recent survey of American households, shoppers ranked business signs second, beating other types of media, in determining where they would...
4 Ways to Boost Your Retail Sales with Signage
After a snowy winter with freezing temperatures that kept shoppers indoors, many retail store owners are feeling the hit financially. Before spring, it’s a great idea to refresh the signage outside of your retail store to ensure that it is serving its purpose,...
The Importance of Human Experience in Retail
Did you know that physical stores are responsible for 90.7% of retail sales? While headlines might make it seem like online shopping is the way of the future, there is no replacement for the one thing only physical stores can offer—experiences. The Demand for Engaging...
The Art & Science of Sign Design
Signs should be aesthetically pleasing, but they also need to be functional. A beautiful sign that communicates no information is useless for the business trying to advertise. There are three key components behind the art and science of sign design: location, the...
Community Sign Regulations and Your Business Signage
While it’s important to work with your community to develop signage that they like, it’s also important to make sure that your signage is effective and a good fit for your business. What types of sign rules and regulations might you encounter in your business? Sign...
Effective Sign Design (According to 100,000 of Your Potential Customers)
An annual Better Homes and Gardens survey of 100,000 American shoppers yielded surprising results when it comes to signage. Integrating some of these tips into your new interior or exterior signs is a great idea. Quality Makes the Difference Cutting corners is still a...
Best Practices to Increase Your Retail Signage Return on Investment
Designing your retail signage, whether an apparel store or a convenience store, is a major decision. By designing to maximize return on investment (ROI), you can ensure that the amount you spend on signage reflects in your year-end bottom line. What Are the Key...