News & Trends
Struggling to Attract More Customers to Your Front Door?
It’s no secret that retail foot traffic is decreasing every year. Chances are your business has been trying to develop a plan to increase the traffic to your store. Why is foot traffic decreasing and what can you do to help reverse this concerning trend? Why is Foot...
4 of the Biggest Reasons Your B2B Is Missing Out Without Signage
At East West Sign Group, we are passionate about providing businesses with eye-catching and affordable signage. Many businesses that only do business with other businesses (B2B), especially online or over the phone, don’t worry about getting signage. However, every...
Sign Industry Expected Growth for 2017 & Beyond
The sign industry wasn’t exactly poised for growth at the start of 2016, but the good news is that the tables have turned! A quarterly economic report by the International Sign Association (ISA) revealed a forecast of growth for 2017 that is expected to rise, with...
DIGITAL SIGNAGE, IT’S NOT JUST FOR LOBBIES ANYMORE
In our last post, we talked about placing your displays in public areas with some basic tips about screen height and audio. We also talked about the common places you’ll see screens in most facilities, but let’s delve a little deeper into digital signage placement in...
THE 7 DEADLY SINS OF DIGITAL SIGNAGE CONTENT: WHAT YOU’RE GETTING WRONG
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing. The success or failure of your digital signage solution is entirely dependent on content. Content is king. The consumer doesn’t care...
CHOOSING THE RIGHT SIGNAGE FOR YOUR BUSINESS
Choosing the right signage for your business is important for a number of reasons. First and foremost, did you know that many people choose restaurants and retail locations simply because they see the company’s sign? While this mostly applies to fast food restaurants,...
HOW THE SIGN REMOVAL, REMEDIATION AND REPLACEMENT PROCESS WORKS
Whether you’re upgrading your sign or moving to a new location, there will come a time when you’ll need sign removal. Once we remove the sign, you’ll likely notice that the imprint of the sign remains, along with unsightly brackets, holes and discoloration from where...