News & Trends
Recapping a One-of-a-Kind Year for East West Sign Group
2020 was truly a one-of-a-kind year. While the year was filled with twists and turns, a few constants made it possible to carry on with a smile on our faces (under our masks, of course). We specifically want to thank our customers and our dedicated team for sticking...
How to Ensure Your Customers Can Find Your Business During the Winter
With winter only a few short weeks away, inclement weather is sure to follow closely. As such, there are a few steps all of us should take to make sure our customers have an easy time locating our businesses amidst the dark and dreary months ahead. In this blog, we...
Get Set for the Holidays with these 5 Holiday Signage Tips
The Holiday season is here! That means that sale hungry shoppers will be afoot now through the end of 2020. As businesses gear up for their busiest season, we have some signage tips that will help you and your business prepare for a successful end of the year....
How Ineffective Signage Might Be Driving Your Customers Away
You can learn a lot about a business just by observing its signage. Displaying fresh, well designed signage creates a perception that your customers are dealing with a legitimate business and can expect to receive quality service. As you might expect, the opposite is...
How Can You Make Your Retail Signage Stand Out?
Is your retail signage visible? Even if you’ve created the perfect signs for your retail space, if they blend into the background, there’s no guarantee that they will actually be effective. How can you make sure your retail signage stands out? Location Matters Once...
5 of the Most Iconic Signs in the World
Many people have wisely chosen to reduce their amount of travel this year due to risks associated with COVID-19. Since we can’t travel to our favorite destinations, we figured it would mark a great time to reflect on them. Here are 5 of the most iconic signs in the...
4 Benefits of Floor Signage
When the COVID-19 outbreak began earlier this year, the entire country started implementing social distancing guidelines in an effort to minimize the spread of the virus. In the weeks that followed, you probably noticed social distancing floor graphics popping up at...
Addressing the Wear and Tear of Your Signage
Outfitting your place of business with quality signage is one of the best investments you can make when it comes to marketing your business. For maximum return on your investment, you’ll want to make sure you keep up with signage maintenance. As such, we’ve prepared...
4 Signs It’s Time to Update Your Signage
Regular signage maintenance can greatly extend the life of your business’ signage. At a certain point, however, all signage will need to be replaced due to a variety of factors. How can you tell it’s time to upgrade your existing signage? Damaged Signage Signage wear...
The Case for Simplistic Signage
Sometimes the simplest solution is the best one. That can certainly be the case when it comes to outfitting your business with new signage, anyway. Of course, bright and splashy designs have their place in modern signage design, but there can certainly be advantages...
What is Digital Signage?
Digital signage is one of the most popular sign types, in fact, we would wager to say that you pass a handful of digital signs every day during your commute (unless you are still working from home, of course). Whether they’re displaying gas prices, public transit...
Avoid These 4 Signage Mistakes
Installing new signage is a great way to give your business a fresh new look and attract more customers, however, you should be sure that before you move forward with your plans to upgrade, you’re not making some common signage mistakes that could potentially cost you...