News & Trends
Business Signage Trends for 2024
Where has 2023 gone? The business signage landscape is constantly changing thanks to innovation and new types of technology. There are also always new trends popping up that help you showcase your brand and attract new customers. As we prepare for the start of another...
Maintenance Matters: Ensuring the Longevity of Your Business Signs
Having business signage is important, but having properly maintained signage is even more critical. One study found that 60% of businesses that repaired damaged or old signage had an increase in sales of 10% or more! Another study indicates that over 50% of customers...
Choosing the Right Colors For Your Business Signage
When it comes to your business signage, colors play a big role in attracting attention, legibility, and readability, and getting your brand across. If you choose the wrong combination of colors, you could be left with business signage that leaves customers frustrated...
The Benefits of LED Signage
Businesses need to use every tool that they have to get an edge, and great business signage is one way to attract new customers, advertise your business, and improve the appearance of your property. LED signage is one way to upgrade your signage and get results that...
How Signage Helps Create a Cohesive Brand Identity
In today’s competitive world, establishing a strong brand identity for your business is critical. It’s not just about having a catchy logo or a memorable tagline; it’s about creating a cohesive and consistent image that resonates with your audience. One often...
4 Signs You Need to Replace Your Signage
The signage outside and inside of your business plays a variety of roles. From helping customers find a parking spot to letting them know where a certain item is, signs perform everything from advertising to wayfinding. Unfortunately, no sign can last forever, and it...
Do B2B Businesses Still Need Signage?
Signage is critical for all types of businesses, not just the retail stores or restaurants that you might traditionally think of. Even if you own a B2B business, signage can help customers know that you’re there, increase your profile in the community, and set your...
The Hottest Trends in Digital Signage
Reports projected that the international digital signage market was anticipated to grow over a third from 2019 through 2023. Whether it is new businesses getting digital signage to advertise outdoors or old businesses finally updating outdated signage for something...
How Big Does Your Exterior Signage Need to Be?
Exterior signage plays a big role in the overall look of your property. Beyond aesthetics, your signage also helps with wayfinding and advertising. One of the biggest factors you need to consider when designing your exterior signage is size. Here are some of our best...
5 Common Exterior Signage Mistakes
Designing the signage for your business might seem like a straightforward endeavor, but it’s important to think carefully. After all, the decisions that you make will have a direct impact on how easy you are to find, how clear it is to passersby what you offer, and...
4 Things to Consider When Putting Your Logo on a Business Sign
The signs that you choose for the inside and the outside of your business can make a big difference, whether they are designed to help attract foot traffic or help people find their way around your store. One of the most important elements of any business sign is your...
Common ADA Mistakes Your Signage Might Make
When you are designing signage for your business, there are many different things that you need to think about, including the font, style, and text. However, there are other considerations that many business owners forget—ADA compliance. The Americans with...











