News & Trends

How to Design a Wayfinding System with Signs

How to Design a Wayfinding System with Signs

You’ve finally attracted someone to your business or healthcare facility, but now you have to guide them to where they want to go. This is where a wayfinding system comes in! The right wayfinding system will take stress off of your clients and ensure that they go...

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Why Exterior Signage Is a Cost-Effective Advertising Method

Why Exterior Signage Is a Cost-Effective Advertising Method

When it comes to advertising methods, many people first think of television ads or social media. However, one of the oldest methods of advertising still remains one of the most cost-effective and transformative—exterior signage. The signs outside of your business are...

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Small Format Printing vs. Large Format Printing

Small Format Printing vs. Large Format Printing

You encounter small format and large format materials on a daily basis. From the brochures you see in your doctor’s office to the billboards you drive by on the highway, both types of printing are used on a variety of surfaces to create signage and marketing...

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Signage 101: Wall Decals or Vinyl Lettering?

Signage 101: Wall Decals or Vinyl Lettering?

The blank walls and windows in your business are all canvases waiting to be decorated! Wall decals and vinyl lettering are excellent substitutes for traditional paint and wallpaper, and they make it easy to decorate your business with temporary or permanent signage....

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The Power of Outdoor Business Signage

The Power of Outdoor Business Signage

While the signage inside of your business is critical to advertise, assist with wayfinding and label different areas, outdoor business signage is vital to your business getting visitors there in the first place. While the internet might seem like the preferred new way...

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4 Questions to Ask Before Buying Outdoor Business Signage

4 Questions to Ask Before Buying Outdoor Business Signage

Selecting the right outdoor business signage for your company is a major decision. With so many materials, design options, textures, fonts, colors and features to choose from, you need to understand exactly what you want. When you work with East West Sign Group, your...

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The Basics of Branding

The Basics of Branding

Who are you? What does your company represent? What do you symbolize to someone seeking your product or service? Branding is essentially a representation of who your company is. It encompasses what you are known for, the way you operate, the images that spring to mind...

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Spring Cleaning Your Business Signage

Spring Cleaning Your Business Signage

Spring is here, which makes it the perfect time to start tidying up your business. Spring cleaning doesn’t just mean sweeping up the floor and adding pops of color to the flowerbeds out front. It also means sprucing up the business signage inside and outside of your...

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Is Bigger Better for Business Signage?

Is Bigger Better for Business Signage?

Size matters for business signage, but that doesn’t mean that bigger is better! Selecting the right size for your interior and exterior business signage is tricky, and it requires you to think critically about where the sign will be, how far away viewers will be and...

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4 Must-Have Interior Office Signs

4 Must-Have Interior Office Signs

Once you’ve directed customers, clients and employees to your business using exterior signs, you need to help them find their way with interior office signs. Interior office signs are powerful tools to keep your property organized and assist with navigation. These...

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4 Mistakes that Will Ruin Your Business Signage

4 Mistakes that Will Ruin Your Business Signage

Business signage is a serious investment, and one that you don’t want to make more often than you need to. Unfortunately, inexperience, a lack of design assistance or focusing on cost instead of quality can all lead to business signage that is unacceptable. Partner...

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